I think for the most part, the color complimented the fact that you could probably wear anything with the shoe. I wanted to make sure the red and blue stand out more than anything, because that represents where I come from. Nothing that obviously was too overbearing, so the first release had tan with hints of red and blue.
Here, we learn more about the inspiration behind his latest design over the Reebok Classic Leather, and how Lil Wayne and Hot Boys were the footbed for much of his early creative output.Ĭan you tell us the reason behind choosing this colorway? We caught up with Kendrick Lamar in London before he took stage to peform numbers off his GRAMMY Award-winning album To Pimp a Butterfly. ‘BLUE’ and ‘RED’ are embossed on the heel and offset by ‘NEUTRAL’ under the tongue, which brings in the message of harmony. Aside from maintaining its classic appeal, the sneaker is also Kendrick’s testimonial to the subcultures back home, packed with narrative unique to his West Coast upbringing.
Designed in ode to the unity of the infamous rival gangs – the Bloods and Crips – in his hometown, the latest Reebok partnership (which takes form as a stripped-back rendition of the Classic Leather) features blue and red hits over a supple beige upper. Aside from delivering his latest album untitled unmastered which debuted at No.1 on the Billboard 200 chart, he’s also been flexing his creativity in the fashion realm, continuing his collaboration with Reebok. Compton-born rapper and HYPETRAK Issue 1 cover star Kendrick Lamar is not one to rest on his laurels.
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